Available · Rotman MBA 2026

8+ years building
partnerships that move culture.

From Disney and Universal to Warner Bros and Formula 1, I've brought brand partnerships to life by aligning stakeholders, shaping activations, and driving measurable business impact.

View experience
8+
Years in marketing and brand management
3+
Years of Web3 experience
6
Global Partnerships led
+114%
YoY revenue growth at Mattel
Currently executing

Bringing Mattel’s Formula 1 partnership to life.

At Mattel Canada, I launched UNO Elite Formula 1 in-market and am currently coordinating our upcoming Montreal GP activation across product, agency, retail, and licensor stakeholders.

UNO Elite × Formula 1Brand activations & PartnershipsMontreal GP · upcomingLicensor management
Core strengths

Ready to get Krakking from Day One.

Built for Kraken's partnership brief.

Partnership lifecycle management experience

From evaluating opportunities and JBPs to executing activations — I lead the full partner management cycle across Disney, Universal, Warner Bros., WWE, and Formula 1 at Mattel Canada.

JBP alignmentC-suite stakeholdersMulti-party approvals

Sports & entertainment experience

I bring hands-on experience managing partnerships such as Formula 1, WWE, Disney, Universal, and Warner Bros, with direct exposure to sports, entertainment IP, licensor management, and fan-led activations.

F1WWESports franchise operationsEntertainment IP

Digital assets & crypto experience

In my previous role, I supported GTM and partnership strategy for Web3 and fintech clients, including Tap Mastercard and MoneySwitch. I also led the HubSpot CRM integration for ETHToronto 2023, helping improve lead capture, campaign execution, and ticket sales.

INSEAD Blockchain CertificationsHype Web3 Marketing Certificate

Cross-functional execution at speed

Delivered +114% growth for my portfolio by aligning product, agency, retail, licensor, sales, and marketing stakeholders across fast-moving campaigns.

Stakeholder managementAgency managementNew Launches

Experiential brand activations

As Country CMO for AIESEC Cambodia, I managed multi-year sponsorships with Coca-Cola, Ford, and Smart Axiata. At Mercedes-Benz, I managed agencies, vendors, and launch events with 500+ attendees.

Event executionSponsorshipBrand activations

Strong commercial acumen

I bring a business-first marketing lens, shaped by P&L ownership, GTM strategy, retail execution, and an MBA in Finance & Strategy. I am also a recipient of multiple national-level marketing awards from Mercedes-Benz and Mattel.

Strong business acumenRotman MBAGTM Strategy
Strategic partnerships managed
Toy Story
Minecraft
Masters of the Universe
DC Comics
Jurassic World
WWE
Toy Story
Minecraft
Masters of the Universe
DC Comics
Jurassic World
WWE
Experience

8+ years. 3 countries. One throughline.

Partnerships, activations, and brand management — across entertainment, digital assets, automotive, and sports.

Mattel Canada
2024 – Present
Current role
Brand Manager — Action Figures & Games (UNO, Minecraft, DC Comics, Jurassic World)
  • Lead partnership management with Disney, Universal, Warner Bros., and WWE — Joint Business Planning, C-suite alignment, multi-party approval workflows, and global IP-to-commercial activation.
  • Currently executing F1 Canadian GP activations (Montreal) — cross-functional coordination across product, agency, and retail partners.
  • Winner of the Silver Matty Award for executional excellence — Drove 114% YoY revenue growth, overachieving sales quota by $9M — highest-ever annual performance on Action Figures & Games portfolio in Canada.
  • Launched 150+ new SKUs across Walmart, Loblaws, and Costco — owned end-to-end go-to-market for a 6-brand, 350+ SKU portfolio.
  • Executed WWE talent visits with retail partners such as Walmart.
Silver Matty Award 2025 — executional excellence
Ziel Lab
2021 – 2024
Web3 & Fintech
Digital Marketing Lead — Fintech & Web3 Clients
  • GTM and partnership advisory for Tap Mastercard, MoneySwitch, and Shinobi Finance — defining positioning, channel strategy, and partnership activations.
  • Led HubSpot integration for ETHToronto — Canada's largest digital assets conference — helping drive $1M+ in ticket sales through improved lead capture.
  • Co-authored a cross-border payments trends report; developed pitch decks, value propositions, and POVs — translating complex crypto concepts into client narratives.
Mercedes-Benz
2020 – 2021
Automobiles
Marketing Lead — Panjab Motors
  • Owned $25M P&L — managed $300k annual marketing budget, consistently overachieving SQL targets.
  • Planned and executed 4–5 mega launch events per year (500+ attendees) — A-Class, E-Class, GLE, GLS. Led all agency and vendor relationships end-to-end.
  • Led e-commerce transition achieving $2M+ in digital revenue post-pandemic.
Mercedes-Benz India — Winner: Marketer of the Year Award 2021
Kings XI Punjab
2017
Franchise in India's Biggest Sports League
Marketing & Ops Associate
  • Direct sports franchise experience — franchise marketing and local partnership operations at India's biggest professional sports league.
AIESEC International
2015 – 2016
World's Largest Student Run Organization
Chief Marketing Officer — Cambodia
  • Built and sustained C-suite relationships at Coca-Cola, Ford Motors, and Smart Axiata — securing multi-year sponsorship commitments.
  • Elected Country Head for Marketing — led a team across the full partnership and brand activation lifecycle.
Crypto credentials

Digital-assets experience grounded in real client work.

Before Mattel, I supported Web3 and fintech clients including Tap Mastercard and MoneySwitch, helping shape go-to-market strategy, partnership activations, and market-facing narratives. I also led the HubSpot CRM integration for ETHToronto 2023.

INSEAD Blockchain Revolution in Financial Services Certificate
ConsenSys Academy — Blockchain Foundations
Hype — Web3 Marketing Certificate
INSEAD Blockchain, Cryptoassets, and Decentralized Finance Certificate
Tap Mastercard — Content Marketing
MoneySwitch (Axiym.io) — GTM & Content Marketing
ROTMAN MBA · FINANCE & STRATEGY · GMAT 720 · GPA 3.80

Brand partnerships and strategic marketing leader

Rotman MBA candidate with 8+ years across brand partnerships, commercial strategy, and Web3. I’ve led partnerships across global IP, sports, entertainment, and digital assets, and I’m excited by the opportunity to bring that experience to Kraken’s Brand Partnerships team. Would love to connect.

Get in touch
(437) 777-1119 · Toronto, Ontario